My Story

Starts Here...
You have all the ideas, you've downloaded all of the workbooks, watched all of the free webinars but you just can't seem to figure out how to connect all the pieces of your business puzzle. You feel confused, unsure, scared. You're second guessing every move because you don't have the systems in place to make your business profitable. You're done trying to figure it all out on your own. You need someone to help you build the foundations within your business.

Good news Boss Lady, that's exactly what I'm here for!

I’m Shelby St.clair, your Business Coach here at The Boss Lady Agency, my passion is helping female soulpreneurs better their business and create the life of their dreams by - building a strong foundation within their business, implementing systems and strategies that work, attracting their soul clients and growing their profits. For the last 10 years I have grown businesses from the ground up, built teams, became a multiple six figure earner and helped others to see their true power by shining the light.
Along the way, I created the title “Boss Lady" for myself...
Just like any CEO out there I take pride in knowing I'm a soul aligned BOSS and the fact that I am a LADY creating this life for myself, I help my clients step into this same light and own their power by helping them believe in themselves first and foremost.
My coaching style is different than most, I give soulpreneurs super-practical, actionable guidance that speaks to their hearts and gives them the confidence to do what they do best while attracting their soul clients and actually enjoying the process of owning and running a business.
I use my signature process called The E.O.M Method to take your biz to the next level!

To learn more (and create your Six Figure Boss Strategy), CLICK HERE.

I’m a California girl, born and raised living the life of my dreams just minutes away from the beach but that doesn't mean I haven't encountered my fair share of "life".

I am a widow (I share more about this later on) I'm a mom to an adorable little girl + five fur babies. I am obsessed with Hallmark Christmas movies, a certified coffee addict, crystal lover, tarot reader and weekend brunch fanatic (yes, that includes way too many mimosas).


I’m also known to stay in yoga pants all day, as if that burns calories...and I believe that the universe is amazing and life is a crazy blessing.

But it hasn't always been this way...


After high school I attended The Fashion Institute of Design and Merchandising in Los Angeles and majored in Fashion Design and Visual Communications. I got married when I was only 20 years old and became stuck in a super toxic marriage for 5 years that made me feel empty all while I built multiple businesses from the ground up and created a six figure life. From the outsiders point of view I had it all. The house, the marriage, the business...but in reality I was withering away.

Then there came the day I had been asking for...I had my "inner awakening" and everything changed!

An inner voice came forward that I had been looking for that I could not ignore. It was calling me forward to serve in a bigger way. It was tugging away at my heart strings. I realized I was strong enough to start life over...I realized that the life I had created and the businesses I had built didn't feed my soul and in January of 2017 I left the life I was living and the marriage I was in for good. I got out of the toxic relationship, I left my business behind, I sold my house and I started all over.


I began connecting with women and learning about their businesses and lives. I learned that most of these women were grinding away, working 50-60 hour weeks at 9-5 jobs that don't serve them on top of trying to run a business on the side. I learned that there are women out there just like me! Women who are looking for their own inner awakening.

During this time I met my soulmate Ernie, he brought me life, a breathe of fresh air. He taught me that all I ever wanted was truly within me and I could create the life of my dreams and he pushed me to do just that.


While meeting these women that had started businesses because they knew they had MORE to offer the world I also learned that as they were trying to run their business, it actually began to take over their life instead of allowing them to truly LIVE their life. They were feeling like they were drowning in work and desperately wanted to experience not only success but true fulfillment in all areas with their business.

My calling was to help these women, the woman like you who is reading this! To help you step into your power and shine your light. To live your life rather than it living you and to find joy in each and everyday!

And THAT is why I created "Boss Lady Agency" Ernie believed in me, he said I could do ANYTHING and so I did and continue to. In December of 2017 he helped me launch my business. He stood by me all the way until it was his time to go in July of 2019. I feel incredibly blessed to have been able to experience his love, his support and his courage as my soulmate, husband and father to our child and I also feel incredibly blessed to be able to coach women in transforming their lives and businesses.


Being a soulpreneur has so many blessings but it's not always an easy journey to walk alone.

Just 3 years later and my coaching business has generated six figures of revenue, over 13,000 followers, a long list of subscribers and more valuable lessons than I have time to share.


Things are flowing, I am happy, and while of course, there are ups and downs, I am in a rhythm. I am listening to my intuition, taking courageous steps towards my dreams, and connecting deeper with my inner knowing.

Each and everyday I show up to serve.

To serve not only MYSELF but the FEMALE SOULPRENEURS who are ready to take inspired action and better their business all while they create the life of their dreams.

Shelby St.clair has spent the last 10 years growing businesses from the ground up, building teams and becoming a multiple six figure earner before launching her coaching business The Boss Lady agency in 2017 where she helps other female soulpreneurs step into their power.
Combining her natural skill set with some seriously purpose-driven inspiration, she’s now built a six figure business by helping women build strong foundations in their businesses, implement systems and strategies that work, attract their soul clients and grow their profits.
When she’s not writing about herself in third person (haha), you can find her admiring her collection of healing crystals, tuning into her calling through oracle/tarot cards and expanding her offerings.
Click here to check out The Boss Blog for tips, inspiration on life, business, and all things communication at
(You won't be sorry)

CLICK HERE to check out my latest interviews and features.

AND HERE to discover the way I can support you in all your business needs.

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